Email campaign

Email is still the channel that converts best, but only when the campaign is properly thought through. The classic mistake is writing the email shortly before sending it, without having decided who it goes to or what you want the reader to do. The result is low opens, links that lead nowhere and a subject line lost among a hundred other emails. This template turns that scramble into an ordered sequence where every piece is ready before you hit send.

It works just as well for the weekly newsletter, a product launch or a win-back email to dormant customers. You start with the goal, which shapes everything else, and you end by measuring whether it worked so the next one is better. Putting a date on each step spreads the work across several days instead of piling it up the night before, which is exactly when typos and broken links appear.

From idea to metrics

These are the steps the template brings, in the order it makes sense to do them:

• Define the campaign goal, keep it to one measurable thing
• Segment the contact list so you speak to each group properly
• Write the subject and body, minding the hook in the first line
• Design the template so it reads well on mobile
• Add the call to action, visible and with a single aim
• Check links and spelling before anyone else sees it
• Send an internal test and open it on different devices
• Schedule the send for the time your list usually opens
• Watch opens and clicks during the first few hours
• Measure results and note improvements for the next campaign

How it works in Foco

When you import it, Foco creates the "Email" workspace with these tasks in the List view, grouped by date into Today, This week and Later. You set the send date as the target and place each step on the days before it, so you see at a glance what is due today and what can wait. You tick off each task as you finish and the pending bar keeps going down.

If you send campaigns every week, turn on recurrence for the steps that repeat and Foco recreates them on its own. You can set a reminder for the moment of the send, assign the copy to one person and the design to another if you work as a team, and leave a voice note with a subject line idea whenever it comes to you.